• About
    • What We Believe
    • What We Deliver
    • What People Say
    • Meet Our Team
    • Join Our Team
  • Services
    • Strategy
    • Culture
    • Leadership
    • Change
    • Customer
    • Projects
    • Workforce
  • Academy
  • Podcast
  • Speaking
  • Resources
    • Blog
    • Webinars
Contact Us

Bringing change to the bush – supporting a nationwide CRM roll-out. Elders

Change Management · Coaching

iStock-960195264

Bringing change to the bush – supporting a nationwide CRM roll-out Elders

Background 

With a network of over 130 offices located across rural Australia and low levels of IT literacy amongst field staff, this 180-year-old organisation was facing significant resistance to the roll-out of a digital customer relationship management (CRM) system.

The Brief 

Build a bespoke change management framework, templates and tools to support digital transformation across a geographically dispersed, traditional organisation.

Our Response

Working in an organisation new to change management, Synergy IQ engaged Elders’ senior executives to sponsor this novel approach and address high-level resistance.

In conjunction with the project team, we created an Elders-specific change management model, supported by change management plans, a branding and communications strategy, and a training plan.

We recommended policy changes, developed new procedures and provided risk and impact assessments and an issue management plan.

Our service included training content development, coaching and mentoring the project leader and supporting other staff central to the project. 

Expanded Scope 

Following the successful adoption of the change management model, Synergy IQ was engaged to help kickstart ‘New Ways of Working’ for OneDrive, Microsoft 365. This involved stakeholder management and engagement and coaching project teams through the new process. 

Shape

Outputs  

-Elders-specific change management framework and model 
-A series of plans for  
-Change management 
-Branding and communication 
-Training 
-Issues management 
-Procedures and policy recommendations -Risk and impact assessments 
-Training program content 
-Coaching and mentoring 

 Results 

The project was delivered on schedule and under budget. Data from the Project Management Office showed this project had the highest adoption rate for any project since they stated recording adoption data (10 years prior). 

Client


Elders

For over 180 years Elders has been a leading agribusiness for Australian agriculture, and an iconic brand throughout rural and regional Australia. Their primary focus is to help people maximise their agricultural business, no matter what their business or personal goals may be.

 

  • All
  • Customer Experience
  • Project Management
  • Change Management
  • Coaching
  • Leadership
  • Culture

Case Study Discovering the best in BHP’s leaders.

Case Study Working behind the scenes to deliver a stellar performance. Novatech.

Case Study Creating an internationally competitive workforce. UniSA.

Case Study Planning for excellence in local government. The City of Salisbury

Case Study Charting a course for cultural change. Flinders University.

Case Study Daring leadership at all levels. City of Burnside.

Case Study From overwhelm to wellbeing – building organisational capacity to lead sector reform. Australian Government – Aged Care Quality and Safety Commission.

Case Study Values in higher education. University of Adelaide, ITDS (Information Technology and Digital Services)

Case Study A helping hand to plan the workforce of the future. Helping Hand

Case Study Channelling SA Water - from compliance to customer-centricity SA Water

Case Study Bringing change to the bush – supporting a nationwide CRM roll-out Elders

Case Study Customer Experience - City of Norwood Payneham St Peters

Case Study Sage advice brings processes, systems and people together to service customers more effectively - Sage Automation

synergyiq-logo-colour
Leaders in Enabling Change

Subscribe to Our Newsletters

Services

Strategy
  • Business Improvement
  • Stakeholders
  • Developing your Strategy
  • Workforce Strategy
  • Culture Strategies & Plan
  • Customer Strategy & Plan
Change
  • Change Management
  • Digital Transformation
  • Strategy & Frameworks
  • Workforce Development
  • Projects & Program
  • Change Projects
Workforce
  • Workforce Strategy
  • Workforce Forecast
  • Interventions & Program
  • Onboarding & Induction
  • Workforce Plan
  • Future-proof Workforce
  • Employee Career
Leadership
  • Intervention & Programs
  • Frameworks & Strategy
  • Program & Training Delivery
  • Coaching
  • Leadership Programs
  • Behavioural & Thinking styles
Culture
  • Values & Behaviour
  • Leadership & Culture
  • Culture Strategy & Plan
  • Wellbeing and Resilience
  • Culture Programs
  • Culture & Performance
Customer
  • Market Research
  • Customer Experience
  • Customer Service Training
  • Customer Strategy & Plan
  • Strategic Advice
  • Managing Change
Projects
  • Project Capacity
  • Program & Project Management
  • Strategic Advice
  • Digital Transformation
  • Project delivery
  • Project Specialists

About Us

  • What We Believe
  • What we Deliver
  • What People Say
  • Meet our Team
  • Join Our Team
  • Contact Us

Resources

  • Blog
  • Webinars
  • Podcast
  • Speaking

Transformation Academy

  • Leadership Program
  • Change Program
  • Culture Progam

Contact Us

Get In Touch

1300 747 003

Follow us on Instagram

info@synergyiq.com.au

Suite 319,
Level 3/33 Pirie Street,
Adelaide SA 5000

© Synergy IQ 2022. All Right Reserved

line-shape line-shape