Transforming Reality Fame into Entrepreneurial Flame

 |  30 November 2023

Episode #115 | Creating Synergy Podcast

Known for her rise to fame on 'The Block', Alisa's story is a testament to the power of resilience, innovation, and unyielding ambition. From her early days in the police force to dominating the world of interior design and creating the multimillion-dollar AL.ive Body brand, Alisa's journey is filled with invaluable lessons, daring risks, and breathtaking successes.
Alisa takes us through the peaks and valleys of her entrepreneurial adventure, sharing her strategies for overcoming obstacles, her profound insights, and the daring risks that propelled her to astounding success. 


Why You Can’t Miss This Episode:

  • From Cop to CEO: Discover how Alisa transitioned from her early days in the police force to dominating the world of business and design.

  • Resilience on Display: Learn how Alisa overcame significant challenges, providing practical advice for turning setbacks into comebacks.

  • Blueprint for Success: Gain insights from Alisa’s strategic approaches to business, from leveraging reality TV fame to pioneering her own brand.

  • Inspiration for Entrepreneurs: Whether you're starting out or scaling up, Alisa’s journey offers valuable lessons on pursuing and achieving your entrepreneurial dreams.

  • Personal Insights: Explore the more personal aspects of Alisa's life—her motivations, influences from her upbringing, and her perspective on work-life balance.

Tune in to this inspiring episode to see how determination, strategy, and a passion for innovation can lead to extraordinary success. You can't afford to miss this deep dive into Alisa Fraser’s entrepreneurial spirit and visionary leadership!

Never miss a beat. Follow us on:
Spotify  |  Apple Podcasts  |  Google Podcasts  |  YouTube  |  Amazon Music  |  Overcast

[1:55] - Age and Self-Image
[4:02] - Awards and Success on "The Block"
[6:18] - Childhood and Upbringing
[11:10] - Importance of Sports in Life
[12:31] - Duration of Mother's Business and Sibling Relationship
[16:43] - Aspiration to Join the Police Force
[23:22] - Applying for "The Block"
[32:17] - Using Social Media for Business Growth
[34:33] - Starting an Interior Design Business
[1:16:09] - Winning the 40 under 40 Award

Join the conversation on Synergy IQ on LinkedIn, Facebook, and Instagram (@synergyiq).


Guest Info

Alisa Fraser 

CEO & Head of Creative at al.ive body

Alisa Fraser stands at the forefront of innovative design and entrepreneurial spirit as the CEO and Co-Founder of al.ive body, a brand that harmoniously blends personal and home care products with the elegance of design and the purity of nature. Her journey to business success is as unique as it is inspiring.

Before venturing into the world of entrepreneurship, Alisa's career path was markedly different, marked by her time in law enforcement as a police officer. However, it was her foray into the public eye, alongside her twin sister, Lysandra, on the hit renovation reality TV show, "The Block," that catapulted her into national recognition. Their remarkable win in the 2013 season opened new avenues for Alisa, showcasing her innate talent for design and aesthetics.

Driven by a deep-seated passion for innovative product design, Alisa has been instrumental in shaping al.ive body's philosophy – creating products that are not just functional but also aesthetically pleasing. Her keen eye for detail and commitment to balance form with function are evident in every aspect of al.ive body's offerings, contributing significantly to the brand's success and acclaim.

Beyond al.ive body, Alisa, together with Lysandra, continues to make waves in the interior design industry through their joint interior design business. Here, they remain on the cutting edge of design trends, infusing their projects with a unique flair and professional expertise. Their journey and creative process have been captured in a series of web series, further highlighting their prowess in transforming spaces.

Alisa Fraser's story is one of transition, from law enforcement to the limelight of reality TV, and ultimately to the pinnacle of entrepreneurial achievement. Her journey stands as a testament to the power of passion, creativity, and relentless drive in the pursuit of success.


Connect with Alisa Fraser


synergy iq_team_daniel frnaco-min


Meet your Host

Daniel Franco

Daniel is a 'People Collector' kind, a steadfast optimist who believes that the power of trusting relationships is foundational to our bright future. He believes that the world is a better place when we work together.

Meet Daniel


Continue Watching

Watch related episodes

Let’s get started!

Ready to grow your business?